Anna G.
Manager, Data Analytics @TD
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WORK HISTORY
Manager, Data Analytics @TD
Toronto, ON, CA
Led the migration of marketing programs from Unica to SalesForce, collaborating cross-functionally within multiple teams to ensure seamless data integration and system alignment• Provided regular updates to executive team to ensure visibility into progress and alignment with the established timelines• Supervised a team of 6 senior analysts by ensuring project alignment with marketing goals, negotiated task timelines with stakeholders, reinforcing quality control, provided training on presentation skills, and career development• Guided marketing campaigns in new directions by proposing innovative strategies and providing constructive feedback on nonviable ideas• Identified new marketing campaigns and improvements within existing programs to meet executive-set business objectives
EDUCATION
University of Waterloo
Bachelor of Honours Mathematics
ABOUT ANNA G.
Dynamic and results-driven data analytics professional with a passion for leveraging insights to drive strategic marketing initiatives with over 10 years of experience. Proficient in interpreting complex data sets to uncover actionable insights, optimize campaign performance, and enhance customer engagement. Skilled in data visualization, statistical analysis, and predictive modeling to inform data-driven decision-making.
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