Anna Carmack
Sr. Retention Marketing Specialist @ Gen™ | USXS, CSM Growth Innovation
- Role
- Online Marketing Manager, Csm Growth Innovation at Gen
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Anna Carmack
At Gen™, my strategy for customer retention hinges on creating captivating product experiences, backed by a solid foundation in business marketing and communications from Arizona State University. My role involves implementing strategic marketing tactics to drive product engagement and establish enduring value programs.Our focus on A/B testing and KPI analysis is instrumental in refining subscription-based models, ensuring a smooth user journey that reinforces loyalty. This dedication to excellence is a testament to our collaborative spirit in the fast-paced world of retention marketing.
Experience
Online Marketing Manager, Csm Growth Innovation
Aug 2025 — Present · US
Spearheading global strategic product and communication campaigns for Retention USXS marketing, focusing on Identity and AI products. • Collaborates with cross-functional teams to enhance customer engagement and retention strategies. • Analyze campaign KPIs, leading to higher customer take rates, RPM, and LTV.
Education
Arizona State University
Bachelor of Arts (B.A.), Business Marketing and Communications
2013 — 2017
California State University - East Bay
Business Administration and Management, General
2012 — 2013
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