Anna Filpo Fernandez

Online & Digital Customer Development Manager @Mondelēz International

Developed and executed consumer-focused online shopper activation plans for Philadelphia and Dairylea brands across leading retailers such as Tesco, Asda, Sainsbury\'s, Morrisons, Iceland, Waitrose, and Co-op.\\\\n- Led strategic growth plans for customers, emphasizing portfolio management, listings, distribution, promotion, and visibility.\\\\n- Cultivated strong category partnerships to amplify brand presence.\\\\n- Drove agency evaluation outputs, capturing vital data and providing actionable recommendations.\\\\n- Collaborated with the Brand Marketing team to create shopper assets, communications, and creatives.\\\\n- Worked closely with Sales and retailers to ensure the effectiveness of campaigns.\\\\n- Managed cross-brand budgets, supporting key strategic pillars with tailored shopper plans.\\\\n- Collaborated with internal teams for optimal online activation planning and execution.\\\\n- Monitored, analyzed, and reported on market and competitor developments.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n