Anna Stiles

About Anna Stiles

Master\'s educated communications and content marketing strategist with over 12 years of experience across non-profit, public, and private sectors. Expert in designing data-driven narratives that align institutional goals with audience needs. Specializes in translating complex challenges—such as market shifts and organizational transformation—into compelling content strategies that drive revenue and brand loyalty. Proven track record of increasing online engagement and leading development of cohesive, multi-channel campaigns. Experienced in leveraging AI for content ideation and production, with a focus on creating compelling stories for diverse audiences.

Experience

1. Content Marketing Specialist, Reading

   Zaner-Bloser

   Jul 2023 — Present · Columbus, OH, US

   Architects content strategies that address critical educational shifts (Science of Reading), helping the product achieve total annual revenue goals by mid-FY2026.• Engineered a social media turnaround, increasing social interactions by 79%, and link clicks by 21.4% year-over-year.• Collaborates with design, digital, and product teams to synthesize complex product information into cohesive marketing narratives.• Optimizes website content utilizing SEO best practices to ensure high discoverability and engagement for mission-critical resources.

Education

• The Ohio State University

  B.A., Theatre and Communications

  2010 — 2014

• Ohio University

  Master of Communication

• Ohio University

  Graduate Certificate, Communication Diversity, Ethics, and Inclusivity

• Purdue University

  Graduate Certificate, Strategic Communication Management

  2020 — 2021