Anna Dudnikova
Global Marketing Effectiveness Manager @Pernod Ricard
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WORK HISTORY
Global Marketing Effectiveness Manager @Pernod Ricard
Paris, FR
Leading quarterly A&P performance reviews with local markets & recommending efficiencies per brand & touchpoint to maximize ROI of marketing investments• Monitoring marketing effectiveness progress via an in-house marketing mix modelling tool called Matrix• Collaborating with external partners (Google, Teads etc) to codify media execution best practices• Working closely with Data Science & Product Dev teams to help troubleshoot market issues on Matrix • Coordinating bi-annual Marketing Effectiveness training for 800+ participants across markets & brands
EDUCATION
ESCP Business School
Mastère Spécialisé, Marketing et Communication
Moscow State Institute of International Relations (University) MFA Russia MGIMO
Bachelor's degree, International Economic Relations
Moscow State Institute of International Relations (University) MFA Russia MGIMO
Master of Science - MS, Finance
ABOUT ANNA DUDNIKOVA
Global Marketing Performance Lead @ Pernod Ricard
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