Anna Didenko
Senior Product Designer @Opal
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WORK HISTORY
Senior Product Designer @Opal
Opal is a fintech startup building the first credit card and financial platform tailored for media buyers. It combines higher credit limits, 1% cashback on ad spend, and integrated tools for invoicing, contracts, and accounting.As the sole designer working directly with the CEO, engineering, and sales, I’m responsible for shaping and delivering Opal’s product experience end-to-end. Key contributions:• Redesigning onboarding to increase activation and establish early trust.• Creating the marketing website to clearly communicate Opal’s positioning.• Designing the financial dashboard to surface spend, clients, and critical actions.• Simplifying complex workflows (credit applications, card limits, invoicing, contracts) into intuitive flows.• Establishing Opal’s first design system to enable consistency and speed across iterations.• Partnering with leadership to align product decisions with growth, adoption, and retention goals.
EDUCATION
Projector Institute
Diploma of Education, Web design. Basic
Course of Andrey Gavrilov
Diploma of Education, Web design
English Tochka
Diploma of Education, Course of English
Projector Institute
Diploma of Education, UX Design Pro
Smart English
Diploma of Education, Course of English
Projector Institute
Diploma of Education, Smart Interface Design Patterns
Projector Institute
Diploma of Education, Web design intensive
ABOUT ANNA DIDENKO
Product Designer with over 8 years of experience in creating services and product interfaces, designed for mobile and desktop apps, web platforms, and websites. My deep passion lies in working alongside exceptional individuals to create impactful and socially relevant products.What drives my passion for design is to turn business values into benefits for its product users and to help them grow and increase profitability through designing excellent, intuitive digital products their customers fall in love with. I possess a passion for brainstorming through complex challenges and deep empathy to provide simple, user-centric products.Throughout my career, I\'ve achieved measurable results, including- Increased purchases of a weight loss mobile application by 12% through the creation of 90+ web screens using a mobile-first approach, informed by user research and A/B testing- Achieved an 18% decrease in bounce rates during the onboarding stage through continuous user research, hypothesis testing, and collaboration with cross-functional teams- Successfully delivered and launched 30+ creatively designed websites with a strong focus on user experience, earning recognition and awards from prestigious competitions- Developed a web-based medical education platform MVP from the ground up, attracting over 2600 doctors from the region through user-centric design- Boosted client engagement and interest in services by creating over 100+ high-quality marketing materials based on research-driven insights, and prototyping- Handed over a comprehensive UX audit and heuristic evaluation of a mobile app, providing actionable recommendations and ideation processes for user-centric improvements.
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