Anna Demiyanova
Strategic Market Intelligence @Finom
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WORK HISTORY
Strategic Market Intelligence @Finom
Berlin, DE
FINOM is a digital bank for small and medium-sized enterprises (SMEs), recently securing €200M funding to expand across European markets.I build Market Intelligence to ensure FINOM’s growth strategy is rooted in real SME needs and behaviors. By bringing the consumer voice directly into strategic decisions, I help drive revenue growth, product innovation, and brand positioning across our European expansion.Key Focus Areas: • Building a market intelligence framework to connect customer insights with revenue goals. • Partnering with C-level leadership to align research, product, and marketing strategies. • Driving brand health tracking and competitive benchmarking to measure campaign ROI. • Strengthening customer acquisition and retention strategies through insight-driven actions.
EDUCATION
Freie Universität Berlin
Master of Arts, East European Studies
State University Higher School of Econimics
Master of Arts (M.A.), Economic Sociology
SKILLS
ABOUT ANNA DEMIYANOVA
I help businesses grow by connecting customer insights with revenue strategy. At FINOM — a fast-growing digital bank for SMEs with €200M secured for European expansion — I build Market Intelligence, ensuring the voice of the customer drives Revenue Growth, product innovation, acquisition, and brand perception. As Co-Founder of Innovation Why, a research and strategy consultancy, I’ve partnered with brands like Nike, Pinterest, Meta to deliver insight-driven solutions that fuel business development. Focus Areas: • Market Intelligence & Consumer Insights • Business Development & Partnerships • Fintech & Digital Banking for SMEs • Brand Health Tracking & Competitive Benchmarking • Growth Strategy & Customer Retention I thrive at the intersection of fintech and research, translating complexity into clear strategies that accelerate growth.
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