Anna della Rocca
Director, Consumer Trends & Segment Insights @CIBC
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WORK HISTORY
Director, Consumer Trends & Segment Insights @CIBC
Toronto, ON, CA
EDUCATION
University of Toronto
Bachelor of Arts (BA), Political Science
University of Western
Bachelor of Arts Honours, Political Science and Government
Sheridan College
Post Diploma, New Media
SKILLS
ABOUT ANNA DELLA ROCCA
PROFESSIONAL PROFILE:An experienced planning and market research professional, skilled in strategy and tactical development with 20 years of market research and consumer insights experience.Expertise across a wide variety of categories: consumer packaged goods, toy, government, not-for-profit, retail, automotive, technology, communications, business-to-business etc.Specialties: Accomplished in market research as a: project manager, consumer insights strategist, buyer, analyst and moderator; with experience in both quantitative and qualitative fields and innovation pipeline research. Expertise with various target audiences including child, mom and family.
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