Anna della Rocca

Director, Consumer Trends & Segment Insights @CIBC

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Director, Consumer Trends & Segment Insights @CIBC

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Toronto, ON, CA

EDUCATION

1993 — 1994

University of Toronto

Bachelor of Arts (BA), Political Science

1990 — 1994

University of Western

Bachelor of Arts Honours, Political Science and Government

1996 — 1997

Sheridan College

Post Diploma, New Media

SKILLS

ManagementQuantitative ResearchFocus GroupsAdvertising ResearchResearch DesignConsumer BehaviourAnalysisCustomer InsightStrategyMarketingSpssEthnographyIntegrated MarketingQualitative ResearchMarket Research

ABOUT ANNA DELLA ROCCA

PROFESSIONAL PROFILE:An experienced planning and market research professional, skilled in strategy and tactical development with 20 years of market research and consumer insights experience.Expertise across a wide variety of categories: consumer packaged goods, toy, government, not-for-profit, retail, automotive, technology, communications, business-to-business etc.Specialties: Accomplished in market research as a: project manager, consumer insights strategist, buyer, analyst and moderator; with experience in both quantitative and qualitative fields and innovation pipeline research. Expertise with various target audiences including child, mom and family.

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Anna della Rocca — Director, Consumer Trends & Segment Insights at CIBC in Toronto, ON, CA | Unifers