Anna de Cruz
VP Product Development & Global Education at Glo Skin Beauty
- Role
- VP Product Development & Global Education at Glo Skin Beauty
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Anna de Cruz
I’m a licensed esthetician and product development leader with over 20 years of experience in professional skincare and cosmetic innovation. My career has been shaped by a deep respect for skin health, ingredient science, and the professionals who care for skin every day.As Vice President of Product Development & Global Education at Glo Skin Beauty, I lead skincare and mineral makeup innovation from concept through commercialization, partnering closely with cosmetic chemists, labs, and cross-functional teams to bring clinically grounded, results-driven products to market. My work is rooted in a skin-first philosophy — developing formulations designed for professional use and their clientele with performance, tolerance, and real-world application in mind.Education has been a consistent thread throughout my career. Since 2007, I have developed and taught post-graduate aesthetics curriculum, supporting licensed professionals, internal teams, distributors, and customers through virtual and digital education. I believe great education balances encouragement with accountability, so professionals can grow with clarity, confidence, and deliver meaningful results.I am passionate about elevating professional beauty through thoughtful innovation, strong standards, and education that inspires confidence.
Experience
VP Product Development & Global Education
Dec 2021 — Present · Denver, CO, US
Lead global product development strategy and education programs across skincare and mineral makeup portfolios-Oversee full product lifecycle from concept through commercialization, averaging 15+ launches annually-Manage portfolio of 140+ retail and professional SKUs-Partner cross-functionally with internal teams and external labs to drive innovation aligned with margin targets-Help shape brand positioning as a skin-first, clean and clinical authority within professional beauty-Lead cross-functional product and education teams across domestic and international markets
Education
California State University-Sacramento
Business Administration Marketing
California Polytechnic State University-San Luis Obispo
Business, Management, Marketing, and Related Support Services
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