Anna Cornelius
Category Lead @Gosh Food B Corp
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WORK HISTORY
Category Lead @Gosh Food B Corp
EDUCATION
The University of Manchester
Geography BA (Hons) 2:1
SKILLS
ABOUT ANNA CORNELIUS
20 years of experience in Category Management for leading grocery manufacturers in the UK and more recently in Canada - extensive experience in conducting in depth analysis of category, shopper & consumer data sources to extract insight to develop manufacturer and retailer strategy - advanced knowledge and application of Nielsen data including consumer panel and retail scanning data in the UK and international markets - application of insight to develop \'selling stories\' to drive commercial objectives and influence retailer decision making (e.g. range reviews, listing arguments, NPD launch)Specialties- category management - shopper and consumer research/ insight - trade marketing
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