Anna Coopersmith
Marketing Strategy Manager @Northwood Ravin
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WORK HISTORY
Marketing Strategy Manager @Northwood Ravin
Charlotte, NC, US
Develop and implement data-driven property and portfolio level marketing strategies in partnership with VP of Marketing and other departments.Lead market research and competitive analysis to uncover prospect preferences, pricing and concession appearance cross-platform, guiding recommendations to leadership. Aggregate and analyze data from internal systems and external sources to generate actionable recommendations and provide guidance to Property Management teams. Optimize and monitor marketing campaigns across channels, making adjustments to creatives, budget, and focus. Build and maintain performance dashboards and executive-ready reports summarizing KPIs and next steps.Measure ROI and iterate on tactics using conversion funnels, lead quality metrics, and A/B testing for between 25-27 different properties and brands simultaneously.
EDUCATION
University of North Carolina at Charlotte
Bachelor of Science - BS, Marketing
ABOUT ANNA COOPERSMITH
Driving innovative, data-backed solutions in the Multi-Family industry. I\'ve combined creativity with analytics to generate multi-million dollar revenue boosts and substantial digital engagement gains. With hands-on experience and strategic leadership, I excel at turning market insights into impactful campaigns that elevate occupancy and increase retention rates.
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