Anna Coffou

About Anna Coffou

Strategic, growth-oriented brand leader with deep experience shaping consumer-driven strategies, scaling multi-brand portfolios, and leading high-performing teams. I focus on building brands that people genuinely connect with and delivering commercial impact that moves the business forward. My work blends insight, creativity, and disciplined execution across the full marketing value chain, from product development and positioning to integrated campaigns and performance analytics.I thrive in fast-moving environments, partner well across the organization, and bring clarity to complex challenges. Most of all, I’m committed to developing teams, elevating storytelling, and unlocking opportunities that help brands win in the market.Proficiencies: Brand Strategy, Brand Development and Management, Strategic Planning and Execution, Portfolio Strategy, Consumer Research, Competitive Analysis, Data Analysis, P&L and A&P Management, Product Development, Omnichannel Marketing, Social Media, Influencer Marketing, Ditgital Marketing Skills: Strong interpersonal skills, Clear written and verbal communication, Collaborative leadership, Confident presenter

Experience

1. Interim Head of Marketing

   Petwise

   Aug 2025 — Present

   I lead brand marketing and eCommerce transformation for a $170M PE-backed pet portfolio, guiding brands through a full strategic rebuild. My work spans portfolio, brand, and channel strategy, driving growth across Amazon, Chewy, Walmart, and DTC. I am strengthening team capability and creative systems, elevating consumer and business insights in product and commercial planning, and putting new KPI and investment frameworks in place to improve forecasting, prioritization, and overall performance.

Education

• Connecticut College

  BA, cum laude and distinction in the Major Field, Economics, Dance

  2007 — 2011