Anna Carling
Director of Operations at US Event Management
- Role
- Director of Marketing at Us Event Management
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Anna Carling
With more than 17 years of combined experience in the beverage industry overseeing and…
Experience
Director of Marketing
Jan 2003 — Present · Seattle, WA, US
Direct Brand Management, Corporate Positioning, Product Launches, Advertising, Sales Collateral Purchasing and Tradeshow Marketing- Led the development and implementation of annual marketing plans that resulted in consistent sales increases in a flat growth industry- Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability- Directed development of business-to-consumer, business-to-business and associate-to-family, Local Store Marketing programs that drove incremental annual sales of $4 million- Directed development of interactive, direct marketing, media and PR strategies.
Education
University of Washington
Masters, Business Management
2007 — 2009
Seattle University
BA, Psychology
2004 — 2006
Skills
- Sales Presentations
- Merchandising
- Social Networking
- Social Media Marketing
- Integrated Marketing
- Strategy
- Marketing Communications
- Recruiting
- Market Planning
- Online Marketing
- Online Advertising
- Public Relations
- Media Relations
- Marketing Research
- Product Development
- Blogging
- Lead Generation
- Social Media
- Press Releases
- Program Creation
- Training
- Product Launch
- New Business Development
- Brand Development
- Strategic Planning
- Team Building
- Management
- Advertising
- Sponsorship
- Marketing
- Brand Management
- Advertising Sales
- Marketing Strategy
- Event Planning
- Leadership
- Account Management
- Trade Shows
- Event Management
- Negotiation
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