Anna Cardiff
Digital Lead @Coty
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WORK HISTORY
Digital Lead @Coty
Leading the consumer beauty digital team for COTY UK. Manage and develop the digital strategy and ambition for the cosmetics and hair portfolio striving for industry excellence. Lead portfolio brands including Rimmel, Max Factor, Sally Hansen and Clairol. Work closely with Brand Marketing across Consumer Beauty to ensure that digital strategy ladders up to overall brand strategy and priorities and can be executed across touchpoints. Managing a team of three and owning relationships with external media and social management agencies. Oversee all digital planning and execution through large scale media campaigns and always-on activity across digital (website, partnerships, CRM) and social (all channels). Responsible for ensuring all digital activity is measured and learnings are applied. Provide strategic guidance and feedback on all brand’s media campaigns and detailed digital plans (working and non-working). Ensure digital content best practice considered in all content creation in line with channel requirements. Collaborate with Influencer Marketing team to drive forward strategic approach to micro and macro influencer relationships and long-term brand partnerships. Digitally upskilling wider teams on digital marketing mix and industry trends/news to internally promote and empower team understanding and passion for digital media. Advising global marketing and sales teams on best in class digital activations and creating bespoke online promotional and content plans for all retailers and e-retailers across the business.
EDUCATION
Strathclyde Business School
BA Hons Marketing, Marketing
SKILLS
ABOUT ANNA CARDIFF
Marketing professional with over eleven years’ experience in the beauty industry. Proven…
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