Anna Birdsall

About Anna Birdsall

I am a seasoned marketing professional with over fifteen years of expertise, showcasing a progressive trajectory of leadership within the enterprise software and IT training sectors. Skilled in driving strategic marketing campaigns and product launches, I am a tech-savvy, data-driven product marketer with a passion for translating complex concepts into messaging that is clear and easy to understand. With a penchant for staying calm under pressure and a \"get it done\" mentality, I have the experience to lead teams to set and achieve ambitious goals with successful business outcomes. Known for building strong relationships with internal and external partners, I enjoy establishing clear communication channels and collaborating across all facets of the enterprise.

Experience

1. Senior Product Marketing Manager

   Solace

   May 2024 — Present

   Develop and execute a global GTM strategy to define the future of Event Driven Integration. Working at the intersection of product, marketing, sales, and success to research and develop buyer personas and profiles, develop product positioning and messaging, craft sales enablement, align cross functional teams around clear GTM strategies, frameworks, and plans. Launch products to market to achieve business objectives and support demand gen efforts with market research.

Education

• Falls Church High School

  Advanced Placement

  1994 — 1997

• George Mason University

  Bachelor of Arts (B.A.), Psychology

  1999 — 2003

Skills

• Business Analysis
• Strategy
• Technical Writing
• Networking
• Team Leadership
• Social Media
• Start-Ups
• Program Management
• Sharepoint
• Training
• New Business Development
• Sales Management
• Business Process Improvement
• Email Marketing
• Project Planning
• Leadership Development
• Product Marketing
• Social Networking
• Analysis
• Sales Process
• Account Management
• Team Building
• Management
• Direct Sales
• Crm
• Strategic Planning
• Lead Generation
• Leadership
• Marketing
• Online Advertising
• Team Management
• Online Marketing
• Project Management
• Salesforce.com
• Process Improvement
• Coaching
• Social Media Marketing
• Microsoft Office
• Sales
• Business Development