Anna Bergmann

Project & Campaign Manager @Freeletics

Munich, DE

Role- Campaign Strategy & Execution: Led full-funnel 360° marketing campaigns from concept to delivery, ensuring on-time and on-budget execution with budget responsibility- Cross-Functional Leadership: Aligned and drove marketing initiatives across Product, CRM, Social, PR, Blog, and Paid Media teams for unified campaign execution- Editorial & Content Strategy: Directed editorial planning and messaging alignment across all marketing channels to ensure cohesive brand storytelling- End-to-End Content Production: Managed full-cycle content creation (photo/video), including creative development, vendor management, budget control, logistics, and post-production- Project & Workflow Optimization: Owned and streamlined project management processes, building scalable workflows for campaign and landing page execution- Strategic Partnerships: Led co-branded campaigns with major partners including Decathlon and MyBacs from concept to rollout- Brand Consistency: Ensured brand alignment across all touchpoints in close collaboration with executive leadershipSelected Achievements:New Year’s 360° Campaign 2025- Drove 85M+ reach, 50K+ challenge participants, and €811K revenue- Orchestrated in-house prize distribution logistics with €22K worth in prizes, led and coordinated a 30-people in-house teamHigh-Volume Content Production- Delivered 500+ new in-app exercises- Completed planning and preparations in 5 weeks- Led and managed 20 production days, one external video team, 14 colleagues, 15 models, and the creation of a custom-built in-house infinity cove studioDecathlon Partnership Launch- Executed launch with 3 new produced high quality hero videos (brand, social, keynote)- Delivered in-store activations and led seamless cross-channel communication rollout in close alignment with Decathlon and executive leadership

Karlshochschule International University

Bachelor of Arts - BA, International Eventmanagement

Dante Gymnasium

Abibac (German - French International Baccalaureate)

Lake Forest College

Semester Abroad

University of St Andrews

Master of Letters, MLitt Marketing