Anna Bardashkina

Product Manager @Semrush

Berlin, DE

Introduced a tier-based monetization system for Semrush Agency Toolkit bringing $20k Net MRR 3 months post-launch. The project included contribution from 8 teams where I was the main point of contact• Led integration of 40+ leading marketing data points, such as Google, Hubspot, Meta, into Semrush Marketing BI tool, with 160k+ paying customers – digital marketing agencies and in-house marketers• Researched, prioritised, and provided requirements UX improvements for Semrush Marketing BI tool based on current metrics, surveys, user interviews, and in-product experiments. • Acted as a Product Owner, set up Scrum processes and ceremonies, and ensured delivering 90-100% of the planned sprint increment over 2-week sprints.• Collaborated with Marketing and Sales team on GTM strategies.