Anna A.
Customer Marketing Manager @Personio
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WORK HISTORY
Customer Marketing Manager @Personio
Munich, DE
Leading customer marketing campaigns: Development and execution of multi-channel marketing campaigns to drive cross-sell revenue among existing customers in Europe - Coordinating cross-functional campaign teams, overseeing project timelines, ensuring alignment with Sales teams, and budget allocation- Establishing new customer marketing channels and formats such as high-impact webinars (up to 2k registrations per session), in-person events, and product-led growth (in-app placements)
EDUCATION
Ludwig-Maximilians-Universität München
Bachelor of Science (B.Sc.), Business Administration
TUM School of Management
Master of Science (M.Sc.), Consumer Science
ABOUT ANNA A.
With a Master of Science in Consumer Science from TUM School of Management and a foundational BSc in Business Administration & Marketing from Ludwig-Maximilians Universität München, I\'ve established myself at Personio as a Customer Marketing Manager. My core competencies lie in developing strategic, multi-channel marketing campaigns to drive customer retention & cross-sell revenue.
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