Anna Appleby
Head of Digital Experience @British Airways Holidays
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WORK HISTORY
Head of Digital Experience @British Airways Holidays
EDUCATION
University of Warwick
First Class (BSc, Honours), Mathematics
St Wilfrid's RC Sixth Form
A levels: Mathematics (A), Further Mathematics (A), Music (A), Chemistry (B)
ABOUT ANNA APPLEBY
Experienced Head of Product with a track record of delivering both customer facing applications and B2B software for global companies. With a commercial and analytical background, Anna is both strategically minded and pragmatic, with a deep focus on delivery. Anna is at her best when leading transformational change and has done so with the roll-out of a product-centered, agile operating model at IAG Loyalty, and more recently with the re-platforming of online and offline loyalty selling journeys. Anna is a passionate agile practitioner and enjoys leading empowered, highly engaged teams to drive improvements for both customers and the business.
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