Anna Ankri

Product Marketing Manager Emea @YouTube

Paris, FR

Current: YouTube Shorts Marketing Lead (EMEA)- Growth Marketing expert: Lead on- and off-platform marketing acquisition & retention efforts of YouTube Shorts & Artists marketing in EMEA (30+ countries)- from creative development, campaign strategy to tracking, international scaling & always-on optimization - Global role: Advise & support on global Shorts Growth strategy and creative development - Product Marketing Management (AI promotion, features launches etc.)- Management: 1) EMEA analysts leading data science & tracking efforts and 2) campaign managers (vendor agency)Previous: Led YouTube Growth Marketing efforts across all YouTube non-paid initiatives in EMEA (YouTube Kids, Brand & Artists)- led new market launches of YouTube Kids in 5 EMEA markets- Growth YouTube Kids usage in EMEA countries setting up on-going app-store optimization, website content refresh, content creation & new partnerships - Design campaign strategy & optimization across all EMEA countries on all non-paid products (promoting features, new content etc.)- Develop EMEA on-platform strategy for each PA from scratch - building new promos, creatives and optimization strategy

East China Normal University

International Business

Lycée Claude Monet

Classe Préparatoire HEC

EMLYON Business School

Master of science in Management