Anna Abrams
Marketing & Partnerships at Acely
- Role
- Marketing & Partnerships at Acely
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Anna Abrams
Marketing Acely - an SAT & ACT prep tool with an AI tutor. I lead our lifecycle and product marketing.
Experience
Marketing & Partnerships
Jan 2023 — Present · San Francisco, CA, US
Built Acely’s marketing from product launch to scale. Acely is an AI-powered test prep platform to help students get into their dream schools and unlock scholarship opportunities. Responsibilities include lifecycle marketing, product marketing, content marketing, partnerships, organic social, and brand messaging.• Own Acely’s lifecycle marketing strategy, building email marketing from scratch and developing 50+ automations and 500+ campaigns to drive engagement and conversion. Conducted A/B tests on subject lines, content, and segmentation to optimize performance.• Partnered with the design team to create high-performing email templates, brand partnership assets, and conversion-optimized landing pages.• Developed automated feedback workflows, collecting 350+ testimonials, and integrating user stories into marketing materials to enhance messaging and conversion.• Lead B2B sales and partnerships, expanding Acely\'s audience to 100+ partners in the test preparation space.
Education
Vassar College
Bachelor's degree, International Studies and French and Francophone Studies
School for International Training
Social Change and Development
Skills
- Public Speaking
- Event Planning
- Microsoft Office
- Editing
- Public Relations
- Organization
- Social Media Marketing
- Microsoft Excel
- Mathematics
- French
- International Relations
- Urban Studies
- Team Leadership
- Campaign Finance
- Communication Skills
- Research
- Human Resources
- Communication
- Facebook Marketing
- Creative Writing
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