Ann Yu

About Ann Yu

I am a recent graduate majoring in Communication and Media Studies at New York University. I have recently completed a Summer Business Analyst Internship at McKinsey & Company, where I supported M&A due diligence for a large Chinese paint manufacturer. My core competencies include social media, marketing, and financial modeling. During my internship at McKinsey, I conducted market share and product analysis of 30 competitors within the paint industry and offered insights leading to improved profitability. I also built a financial model for Paint Co. analyzing market growth trends to assist forecast of future state market share and product roadmap. I presented my work to McKinsey managers and received positive feedback. Previously, I worked as a Digital Marketing Intern at HUNTER Digital, where I designed and initiated social media campaigns across Facebook leading to a 30% sales conversion increase. I also created landing pages and executed SEO/SEM leading to a 15% increase in impressions and 10% in CTR. I am passionate about leveraging data and digital tools to create value for businesses and customers. I am eager to learn from diverse and talented teams and contribute to the success of the organization.

Experience

1. Marketing Associate

   WPP Media

   Jun 2023 — Present · NY, US

Education

• New York University

  Bachelor's degree, Communication and Media Studies, Minor in Business Studies

  2019 — 2023