Ann James
Head of Content and Demand Generation @So What Marketing
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WORK HISTORY
Head of Content and Demand Generation @So What Marketing
B2B marketing tips for the modern, digital and cross-channel marketer. Experience and outcomes-driven advice and actions on topics including #martech,#email,#messaging,#demandgen,#customers and more.https://sowhatmarketing.com/
EDUCATION
Aston University
BSc, International Business and French
SKILLS
ABOUT ANN JAMES
A no-fuss, commercially-focused, results-driven, B2B tech / SaaS marketer offering a unique combination of creativity, strategic planning, and hands-on, ‘can do\' attitude.*Spoiler alert* Marketing’s not there because we like printing flyers, blasting thousands of emails into the ether, or sending stand graphics across the world… it’s about stories and journeys that craft outcomes. Get results. Driving pipeline, selling. I can help you focus on the activities that count, to build towards the outcomes you want. If you’re sending cold email blasts, because your team needs to be seen to, I’ll help you rethink the plan so that email (if you must) stands a chance, because your target prospects have already heard of, and believe in you. I work to influence Key Business Metrics with content-driven demand generation for regional field, start-ups, scale-ups and corporates. Extensive skills in structured content and messaging for campaigns that map to multiple personas, customer journeys and convert to pipeline. I am a generator of qualified leads and pipeline influence in competitive and emerging markets. Highly organised with particular attention to detail, a respected communicator, leader and collaborator, delivering programmes that get results.Specialities: Extensive experience of customer experience management and IT service management markets.Hybrid digital and offline marketing mix. Strategic definition and marketing planning to implementation. ABM - tailored campaign management to multiple personas for 1:many / few / 1:1 organisational targets.Field marketing - prioritisation of local needs balanced with corporate consistency. Event planning and management - trade shows, seminars, webinars, user groups, VIP breakfast / dinners, speaker management. Content in all its forms - including customer interview for case studies, product-led pieces curated and thought leadership. Creative, targeted lead gen and nurture for direct & channel sales. Data and email marketing: hands on with focus on the detail for best results. Digital, social and traditional media & campaign management.AI adopter - technology adds value to the human touch.PR & analyst relations.Blog/opinion writing, thought leadership positioning, corporate identity and brand definition. CRM campaign & data management, Hubspot, Marketo, Salesforce / Pardot & more, email marketing and analytics expertise.I’m a pretty mean proofreader too. So What? Read my blog: https://sowhatmarketing.com/
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