Ann Hsiung

About Ann Hsiung

Product Leadership Executive | Bridging Global Innovation with US Market SuccessStrategic Product Management Leader with 18+ years of experience scaling B2B and B2C technology portfolios. Expert in transforming global product innovation into high-growth commercial strategies for the US market. Proven track record of full P&L ownership, cross-border team leadership, and orchestrating multi-million-dollar revenue streams.Core Expertise:• P&L & Business Strategy: End-to-end P&L management, achieving double-digit growth and record profitability through disciplined financial planning.• Cross-Border Expansion: Bilingual (English/Mandarin) bridge between Global HQs and North American sales channels, accelerating time-to-revenue.• Commercial Execution: Driving Joint Business Planning (JBP) with Tier-1 retailers (Amazon, Best Buy, B&H) to align inventory, marketing investment, and sell-through targets.Currently leading the Consumer Projector Division at BenQ America.Skills & Tools• E-commerce & Marketing Tools: Amazon Seller Central, Google Analytics, HubSpot, SEMRUSH.• Project & Enterprise Management: Oracle ERP, Microsoft Project, Asana.• Core Competencies: P&L Management, Go-to-Market (GTM) Strategy, Joint Business Planning (JBP), Cross-border Supply Chain.• Languages: English (Fluent), Mandarin (Native).

Experience

1. Product Management Lead, Consumer Projectors

   BenQ North America

   Oct 2025 — Present · Costa Mesa, CA, US

   Leadership Scope: Selected to lead the division\'s strategy, directly managing a Product Manager and an Amazon Growth Manager. Oversee team performance and operational excellence across product lifecycles and e-commerce channels.• Strategic Channel Planning (CPFR): Partner with Sales Directors to drive Joint Business Planning (JBP) and quarterly revenue forecasting across key North American channels, including Amazon, Best Buy Canada, B&H, Adorama, and Visions.• Budget Architecture: Architect annual revenue targets and optimize the allocation of Co-op and Marketing Development Funds (MDF). Successfully balance aggressive growth targets with margin preservation by linking marketing spend directly to ROI and inventory health.

Education

• Yuan-Ze University

  Master of Business Administration (MBA), Information management

  2004 — 2006

• Yuan-Ze University

  Bachelor's degree, Information management

  2000 — 2004

Skills

• Pricing
• Microsoft Office
• Product Management
• Roi Management
• Account Management
• Software Project Management
• Internet Protocol (Ip)
• Telecommunications
• Product Development
• Cross-Functional Team Leadership
• Product Planning
• Vendor Management
• Wireless Technologies
• Project Coordination
• Wireless Applications
• Wireless
• Project Management
• Management
• Mobile Devices
• Projectors
• Product Marketing
• Bom Management
• Ip
• Negotiation
• Proposal Generation