Anmol Sahai Mathuur

About Anmol Sahai Mathuur

I am a marketing leader with 13+ years of experience building and scaling brands across D2C, beauty, e-commerce, and digital-first businesses.Currently serving as VP - Marketing at MARS Cosmetics, I specialize in influencer marketing, social media, brand storytelling, and growth strategy. My focus is on making brands culturally relevant, performance-driven, and accessible to diverse consumer bases in India.Over the years, I’ve:Scaled D2C growth through digital-first campaigns, influencer ecosystems, and data-led performance marketing.Led cross-functional teams across marketing, sales, PR, product, and partnerships to achieve quarterly and annual business goals.Built brand trust by blending creativity with analytics, ensuring campaigns deliver both cultural impact and measurable ROI.Partnered with industry leaders at ONDC, Wynk, Airtel, driving growth through innovation and collaboration.What excites me most is the intersection of creativity and strategy — where bold ideas meet data-backed execution. My mission is to create marketing that doesn’t just sell products but also builds communities, culture, and long-term brand love. Always open to conversations on influencer marketing, D2C growth, and creative brand storytelling.

Experience

1. Vice President Marketing

   MARS Cosmetics

   Aug 2025 — Present · Delhi, IN

   Leading brand strategy, creative storytelling, and marketing innovation for one of India’s fastest-growing beauty brands.Driving full-funnel growth — from positioning and product launches to influencer marketing, social media, and performance campaigns.Building cultural relevance and category disruption by spotting consumer trends early and translating them into high-impact campaigns.Partnering with product, sales, and e-commerce teams to scale revenue, optimize customer acquisition costs (CAC), and strengthen brand equity.Leading end-to-end creative direction across packaging, content, campaigns, and partnerships to ensure consistent, memorable brand identity.Managing multi-crore marketing budgets with a focus on ROI, experimentation, and data-driven decision-making.Collaborating with celebrity talent, creator ecosystems, and media platforms to amplify reach and engagement across India.Mentoring and growing a high-performing team while fostering a culture of creativity, speed, and accountability.

Education

• MICA | The School of Ideas

  Advanced certificate in digital marketing and communications, Digital marketing and communications

• Birla Institute of Technology, Mesra

  Bachelor's Degree, Animation and multimedia

  2010 — 2013

• Somerville High School

  High School, Business/Commerce, General

  1996 — 2010

• Jagan Institute Of Management Studies(JIMS Rohini)

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016