Ankush Bhatia

About Ankush Bhatia

I believe that building a brand is about more than just selling products; it’s about creating experiences that resonate deeply with people. This philosophy fueled my journey when I founded Reprise—a factory-backed apparel brand dedicated to helping retailers and fellow D2C founders deliver premium everyday wear while minimizing returns and ensuring timely deliveries. With our own expansive sq. ft. facility equipped with over 200+ machines, we maintain complete control over fit, fabric choices, and quality assurance.Over the past decade at Reprise, I’ve had the privilege of launching multiple D2C basics lines that successfully shipped over thousands of tees and polos within the first year alone! Each piece we create not only enhances our brand visibility in a competitive market but also reflects my commitment to quality craftsmanship.My experience extends beyond just founding Reprise; as Managing Director at Asha Creations since 2014, I scaled our manufacturing facility from a modest 1,200 sq. ft. space with just 5 machines to an operational powerhouse—enabling increased production capacity while maintaining efficiency across all processes.Participating as a Founder Fellow in Inc42’s D2CX cohort allowed me to deepen my understanding of performance marketing strategies while defining ideal customer profiles (ICPs) and establishing content pillars for effective demand generation campaigns through platforms like Meta/Google.When I’m not immersed in fabric swatches or production timelines, you can find me engaging with local entrepreneurs or exploring new trends in fashion sustainability—always eager to connect over shared passions! If you\'d like to chat about innovative approaches in apparel branding or share insights about the industry landscape—feel free to reach out via email!Skills- Direct-to-Consumer (D2C) Strategy- Brand Development- Quality Assurance- Manufacturing Efficiency- Performance Marketing

Experience

1. Founder

   Reprise

   Jan 2014 — Present · Ludhiana, IN

   Launched multiple D2C basics lines that successfully shipped over thousands of tees and polos within the first year, significantly enhancing brand visibility in the competitive apparel market.* Developed post-wash size charts that reduced return rates by 30%, ensuring customers received better-fitting products while improving overall satisfaction and loyalty.* Established a lean pilot system that allowed for rapid testing and scaling of winning designs within days, resulting in a 40% increase in product turnover rate.* Implemented comprehensive Shopify operations alongside dispatch and customer feedback systems that streamlined order fulfillment processes by reducing delivery times by 25%.

Education

• B.C.M ARYA MODEL SEN SEC SCHOOL LUDHIANA

  Bachelor of Commerce - BCom