Ankush Bapna
GM - Marketing @ Kansai Nerolac Paints Ltd
- Role
- Head of Brand at Kansai Nerolac Paints Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ankush Bapna
Marketing Leader with over 15 years of experience in Sales and Marketing across FMCG, FMCD, and BFSI sectors. Currently heading the Brand and Product function for the Decorative business at Kansai Nerolac Paints, one of the leading paint companies in India with a revenue of ~$ 500 million.Core competencies include crafting and redefining Brand and Marketing Strategy, conducting Market Research and New Product Development, managing Category and Brands, driving Influencer Loyalty and 360-degree Campaign and leveraging Digital Marketing and Ecommerce platforms. I have been instrumental in creating and entering new categories, influencing market share growth, developing international and domestic partnerships, and steering teams towards achieving Business Goals. Throughout my career, having worked with market leaders, challengers, and disruptors across diverse industries, I have developed a unique skill set that helps me adapt to different environments, develop winning teams, and excel in situations even with a high degree of ambiguity.
Experience
Head of Brand
Jun 2019 — Present · Mumbai, IN
Heading Brands for the Decorative Paint business ~$ 500 million revenue- Heading the Paints\' category wrt Product Management- Research, New Product Development, Product Life Cycle, Category Management- Overseeing 360 surround Brand Campaigns. ATL, BTL and Digital- Leading foray into Direct to Consumer Channel - Ecommerce and Digital initiatives around it
Education
Vellore Institute of Technology
BTech, Computer Science
2003 — 2007
Symbiosis Institute of Business Management, Pune
MBA, Marketing
2008 — 2010
Skills
- Team Management
- Management
- Brand Management
- Marketing Strategy
- Market Research
- Marketing Management
- Market Analysis
- Communication
- People Skills
- Leadership
- Key Account Management
- Market Planning
- Analytics
- Business Strategy
- Fmcg
- Project Management
- Consumer Behavior
- Strategy
- Forecasting
- Analytical Skills
- Competitive Analysis
- Business Development
- Business Analysis
- Sales
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.