Ankush Banik
Market Research | Consumer Insights | Brand Guidance | Brand Health Tracking & Strategy | Project Mangement
- Role
- Senior Account Manager at Kantar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ankush Banik
KANTAR - Client Management & Insights DivisionPrimary Market Research - Brand Guidance & Consumer Insights - Quant analysis - Brand Health Track, Usage & Attitude studies, Market Insights partner.10+ YEARS OF WORK EXPERIENCE - MARKET RESEARCH & CONSUMER INSIGHTS, CLIENT MANAGEMENT & RESEARCH OPERATIONS, MARKETING, SALES & DISTRIBUTION.INDUSTRY KNOWLEDGE: PRIMARY MARKET RESEARCH, BANKING & FINANCIAL SERVICES, TELECOM AND BROADCASTING SERVICESPROFILE OBJECTIVE: To get a challenging and stimulating job in an organization where I can positively contribute my skills and channelize my creativity for the benefit of the organization and acquire new skills in the process. I am confident that my skill set, analytical abilities and learning from professional experience, will allow me to contribute to the excellence of my organization and self.DOMAIN KNOWLEDGE- Market Research: Primary Research, Brand health track, Quant analysis, Global Consumer Insights- Telecom and Broadcasting industry: CA-tv and Broad Band services, DAS technology, VAS- Banking and Financial: Retail Sales of Financial services (RFS)- Loans, Micro Finance, NBFC, Fixed deposits, NPA, Collections, Field operations.
Experience
Senior Account Manager
Dec 2024 — Present · Mumbai, IN
Market Research | Consumer Insights | Industry & Brand Foresights | Quantitative Data Analysis| Brand health tracker | Category and Brand Outlook | Client management | Usage & Attitude studies | Brand EquityStrong Expertise in:1. BFSI Syndicated Brand Health Tracking (Assent Management, Mutual Funds, Loans, Capital, Insurance)2. Global Brand Health Tracking & Strategy on Consumer durables and Goods (FMCD & FMCG)3. Building consumer insights and narrative through Online (CAWI) & Oflline (CAPI) data colletion
Education
Amity University
Master's degree, Marketing
2013 — 2015
Skills
- Research
- Sales
- Market Research
- Das
- Business Operations
- Marketing Strategy
- Marketing
- Telecommunications Billing
- Customer Service
- Powerpoint
- Microsoft Excel
- Value-Added Services (Vas)
- Teamwork
- Team Management
- Sales & Distribution
- Management
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