Ankush Bahuguna
Campaign Automation Manager - Product & Brand Marketing / User Engagement & Retention Marketing at Oxford University Press | Ex OYO | Ex Cox & Kings
- Role
- Campaign Automation Manager at Oxford University Press
- Location
- West Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Ankush Bahuguna
I’m a strategic and data-driven Campaign Manager with over 10 years of experience delivering high-impact marketing initiatives across global organizations like Oxford University Press (OUP) and OYO. My career journey has been defined by the ability to balance creative execution with analytical precision, helping brands scale their digital reach, optimize performance, and drive ROI. At OUP, I lead the end-to-end execution of multi-channel marketing campaigns across email, web, landing pages, and paid media. I’ve successfully implemented marketing automation frameworks, reduced QA and execution time by 30%, and improved campaign conversion by over 15%. I specialize in platforms such as Adestra, HUM, Instapage, and Cloud CMS, and work closely with global ad partners like Google and Microsoft to align strategy with measurable results. My skill set spans campaign planning, stakeholder collaboration, CRM management, content personalization, data segmentation, and automation workflows. I’ve led high-volume, complex projects including personalized “Author Thank You” campaigns for over 200K recipients, dynamic engagement flows, and audience-specific campaign structures across regions. Recently, I completed my MBA in Digital Marketing from Woolf University, UK, graduating with distinction in Capstone Strategy and Business Analytics. This equipped me with a stronger foundation in leadership, global marketing strategy, data storytelling, and ESG principles. I thrive in fast-paced, agile environments and believe in using technology, teamwork, and empathy to build campaigns that perform and connect. Open to exciting opportunities in marketing operations, automation strategy, or growth roles where I can bring innovation, efficiency, and creativity together.Let’s connect, happy to collaborate, mentor, or explore mutual opportunities in the digital space!
Experience
Campaign Automation Manager
Aug 2023 — Present · IN
Education
School of Open Learning (DU SOL), University of Delhi
Bachelor of Commerce - BCom, Business/Commerce, General
Woolf
Master of Business Administration - MBA, Digital Marketing
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