Ankur Sengupta
Assistant Manager - Research & Insights - Flipkart | PGDM - Marketing
- Role
- Assistant Manager - Research and Insights at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ankur Sengupta
An inquisitive individual with over 4+ years of experience specialised in Market…
Experience
Assistant Manager - Research and Insights
May 2023 — Present · Bengaluru, IN
Led in-depth quantitative and qualitative research (brand health tracks, campaign evaluation, conjoint, and concept testing), delivering actionable consumer insights that directly informed strategic marketing and business decisions, demonstrating a deep understanding of market dynamics.2. Collaborated closely with cross-functional teams, translating research insights into compelling marketing strategies and campaigns, ensuring alignment with brand objectives and driving measurable business outcomes.3. Leveraged a strong grasp of consumer behavior and preferences, combining quantitative data with qualitative insights to craft more targeted and effective marketing initiatives, reflecting a marketing-oriented mindset
Education
DAV Public School, Bistupur, Jamshedpur
AISSE, Science
2010
Ramaiah College Of Arts, Science and Commerce
BBM, Business Administration and Management, General
2013 — 2016
DAV Public School, Bistupur, Jamshedpur
AISSCE, Science
2012
Management Development Institute Murshidabad
PGDM, Marketing
2020 — 2022
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