Ankur Sarin

About Ankur Sarin

I\'ve spent over two decades inside Indian B2B procurement, supply chain & sales…

Experience

1. Senior Sales & Marketing Consultant

   Sona Construction Technologies Pvt Ltd

   Nov 2024 — Present · Delhi, IN

   As a Sr. Sales and Marketing Consultant, I am entrusted with the responsibility of building and leading the Corporate Marketing and End-User Sales divisions from the ground up. My mandate is to establish SONA’s brand presence, drive qualified leads from institutional clients, and implement scalable sales systems. Key Responsibilities- Designed and rolled out sales SOPs, reporting frameworks, and corporate sales strategies- Initiated SONA’s participation in major B2B trade shows, infra expos, and business conventions, significantly increasing brand visibility- Led the implementation of CRM tools for lead tracking, team performance analysis, and sales forecasting- Collaborated with cross-functional teams to align product positioning with customer requirements- Managed internal and external marketing communication, including digital collaterals, trade fair setups, and vendor relationships. Key Achievements- Achieved a 35% increase in qualified B2B leads within the first 6 months by targeting infra and EPC clients- Reduced sales cycle by 20% through SOP-driven process flow and CRM integration- Secured multiple corporate orders from leading infra contractors and institutional buyers- Built a performance-driven sales team culture with structured training and defined KPIs.

Education

• Indira Gandhi National Open University

  Bachelor's degree

• Symbiosis Centre for Distance Learning

  PGDBM, Sales and Marketing

• Mayo College, Ajmer

  SSE, Science

  1992 — 1994

• Indian Institute of Management, Kozhikode

  Startegic Sales Management and New Age Marketing, General Sales, Merchandising and Related Marketing Operations