Ankur Bhakat
Manager|Pharma Analytics|Market Mix Modelling|Data Science|Machine Learning|Python|SQL
- Role
- Manager(Advanced Analytics) at Sanofi
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Ankur Bhakat
Analytics Manager at Sanofi with 7 years of experience in Data Science, Market Mix Modelling,Machine Learning, Media Effectiveness, ROI Analysis & Budget Allocation across Pharma & Healthcare, FMCG domains with ability to turn complex data into clear, actionable insights.Highly collaborative and able to work effectively with cross-functional teams to communicateanalytical findings to non-technical stakeholders.
Experience
Manager(Advanced Analytics)
Jun 2024 — Present · Hyderabad, IN
Led a team of 5 analysts to build & deliver Marketing Mix Modelling solutions for GenMed products to help Stakeholders evaluate the ROI of media spend across different channels, providing recommendations to adjust budgets and maximize impact on business•Worked closely with media planners, brand managers, and media agencies to run Marketing Mix Models to predict sales of Established Products in US market & ran budget optimization to allocate optimal spend across promotional channels and presented it to stakeholders•Led end to end XG Boost model development & implementation to predict patients having Flu & Covid with 80% accuracy for US market•Built actionable reports on non specialty care products and presented it to communicate media performance to senior leadership and provided insights on business impact and suggested areas for further optimization
Education
Great Lakes Institute of Management
Post Graduate Program in Management, Artificial Intelligence & Machine Learning
Heritage Institute of Technology
Bachelor of Technology - BTech, Electrical engineering
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