Ankur Gupta

About Ankur Gupta

I am a seasoned marketing and growth leader with more than two decades of experience driving integrated field marketing, demand generation, and brand transformation across enterprise B2B SaaS organizations. I specialize in architecting and executing data-driven GTM programs that fuel pipeline, accelerate customer acquisition, and expand market share. Partnering closely with Sales and Alliances, I’ve built high-impact marketing ecosystems across India and APJ that deliver measurable revenue outcomes and deepen brand engagement. A trusted advisor to CXOs, I’ve co-created multimillion-dollar transformation programs, influenced growth and renewals, and built a high-performing SDR/MDR function driving new pipeline. As Skillsoft’s regional evangelist, I’ve strengthened brand visibility through keynotes, roundtables, customer councils, and presence at marquee HR, L&D, and tech forums. I’ve championed GenAI-driven marketing models, deploying predictive insights, dynamic personalization, and automated content creation that enhanced marketing velocity, targeting precision, and pipeline performance. I established and scaled the Global Marketing Center of Excellence in India, building a 30+ member hub supporting global operations including digital, content, marketing ops, SEO, creative, and competitive intelligence. As part of the India Management Team, I partnered with Sales, Finance, HR, Product, and Engineering to drive engagement, employer branding, culture, and operational excellence across a 700+ workforce. In parallel with my enterprise leadership roles, I am an active angel investor, startup curator, and mentor with exposure to the deep tech, AI, SaaS, and future-of-work ecosystem. As part of my fund and broader founder networks, I evaluate early-stage ventures on product viability, GTM scalability, ICP definition, pricing models, and investor readiness. This allows me to blend corporate-scale execution with startup agility, bringing sharper innovation, emerging-tech awareness, and strategic foresight.CORE SKILLS:GTM & Marketing StrategyField Marketing & Experiential EventsSales Alignment & Pipeline Growth Co-ownershipAI-Enabled Campaign Automation & PersonalizationGenAI-Driven Pipeline & Conversion OptimizationPartner Alliances & MDF StrategyCXO Engagement & Thought LeadershipBrand Campaign LeadershipAccount-Based Marketing (ABM)Partner & Channel MarketingSocial, Digital, Content & Creative MarketingPublic Relations & Employer BrandingCustomer Advisory Council & AdvocacyCross-functional & Global Team Collaboration

Experience

1. Chief Marketing Officer

   Possibleworks

   Nov 2025 — Present · Hyderabad, IN

   Leading all marketing and growth functions for an AI-powered modern performance management SaaS startup. Owning brand positioning, GTM strategy, demand generation, and product marketing. Built marketing infrastructure from scratch, defined ICP, driving enterprise pipeline in North America and supporting fundraising narratives and investor communications.

Education

• Aligarh Muslim University

  B.Tech., Mechanical Engineering

  1993 — 1997

• IBS Hyderabad

  MBA, Marketing, Strategy & IT

  1998 — 2000

• Aligarh Muslim University

  12th and 10th Grade

  1989 — 1993

Skills

• Website Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Internal & External Communications
• Creative Services
• Webmaster Services
• Marketing
• Online Advertising
• Event Management
• Management
• Collateral
• B2b
• Product Marketing
• Landing Page Optimization
• Social Media Marketing
• Leadership
• Business Development
• Marketo
• Software as a Service (Saas)
• Crm
• Customer Relationship Management (Crm)
• Ppc
• Competitive Analysis
• Demand Generation
• Marketing Strategy & Planning
• Marketing Collaterals
• Sales
• Selling Skills
• Saas
• Strategy
• E-Commerce
• B2b Field Marketing
• Enterprise Software
• Corporate Branding
• Sales Tools
• Web Analytics
• Brand Visibility & Management
• Public/Media Relations
• Lead/Pipeline Generation