Ankur Singh
Data Scientist ll, Growth Marketing @Expedia Group
Signup · Get unlimited contacts
WORK HISTORY
Data Scientist ll, Growth Marketing @Expedia Group
London, GB
Data Scientist within Growth Marketing team, applying advanced analytics and data science to optimise partner growth and marketing effectiveness. I lead end-to-end experimentation, marketing mix modelling and large-scale analytics to quantify incremental impact across channels and evaluate channel effectiveness to improve partner engagement. • Lead advanced analytics and experimentation to improve partner growth and marketing performance.• Build Bayesian to quantify incremental impact and ROI across paid media (Meta, YouTube, Amazon, Criteo, Google Ads, Pinterest).• Drive product analytics using tools like Pendo, Feedcard, and lifecycle platforms (e.g, Marketo) to optimise engagement funnels and partner behaviour.• Design causal experiments including A/B tests, pre-post, quasi-experiments, and geo-lift studies.• Develop scalable data and experimentation pipelines using Databricks, MLflow, and distributed SQL.• Deliver actionable insights that influence strategy across Growth Marketing, Product, and Supply teams.
EDUCATION
Visvesvaraya Technological University
Bachelor of Engineering, Computer Science and Engineering
Alliance Manchester Business School
Master of Science - MS, Business Analytics
ABOUT ANKUR SINGH
Data Scientist with 8+ years of experience across technology, e-commerce, and finance, specialising in growth analytics, experimentation, and advanced marketing measurement.I currently work in Growth Marketing at Expedia, where I apply data science, causal inference, and marketing mix modelling to quantify incrementality, optimise channel effectiveness, and drive partner growth. My work spans Bayesian modelling, experimentation frameworks, and large-scale analytics that influence multi-million-dollar decisions. I specialise in turning complex behavioural and marketing data into scalable insights by combining strong statistical foundations with practical business impact. I’ve led end-to-end initiatives across experimentation, forecasting, Product analytics and marketing effectiveness, partnering closely with cross-functional stakeholders from engineering to senior leadership. Core strengths:•Growth Analytics & Experimentation – A/B testing, geo-lift, quasi-experiments, and incrementality measurement •Marketing Science – Bayesian attribution, channel effectiveness, ROI optimisation •Data Science at Scale – Python, SQL, Databricks, MLflow, large-scale experimentation pipelines•Product Analytics – Behavioural analytics using tools like Pendo, Feedcard, and lifecycle platforms (e.g, Marketo) to optimise engagement funnels •Stakeholder Impact – Translating complex models into clear, decision-driving insightsI’m passionate about building data products that connect advanced analytics with real-world impact. Always open to meaningful conversations around data science, growth, experimentation, and innovation.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.