Ankur Pradhan

Lead Developer @Mindera

London, GB

At Selfridges\' Retail Media initiative, we leveraged the Criteo platform to strategically display targeted ads within our React-based web application. This approach optimized our campaigns for maximum reach and engagement among users.Collaboration was at the heart of our approach, fostering a creative environment where team members shared knowledge, and encouraging innovation within our group.This venture presents a significant revenue opportunity for the business, projecting a potential profit of £2M in Year 1. Moreover, it aims to elevate the customer experience by surfacing personalized and relevant content, aligning with Selfridge\'s strategy of fostering a deep, personalized connection with its customers, both online and in-store.Furthermore, our initiative involves optimizing unsold digital real estate by capitalizing on robust brand partnerships, and aligning our offerings more closely with our competitors while staying true to Selfridge\'s ethos of creating immersive retail destinations online.

Silicon Institute of Technology (SIT), Bhubaneswar

Bachelor of Technology (BTech)

Kendriya Vidyalaya Sambalpur

Higher Secondary