Ankur Keshari

Founder @Altruist Technologies Pvt. Ltd.

Prayagraj, IN

Built and scaled a D2C healthy snacking brand from concept to ₹1L monthly revenue in under 12 months through rapid MVP testing and continuous user feedback integration.• Launched 7 SKUs (e.g, Jowar Cookies, Protein-Rich Flours) using Agile methodology, and designed product wireframes in Figma tailored for health-conscious consumers.• Increased website conversion rate by 20% through A/B testing of checkout flows using Google Analytics and CRO experiments.• Partnered with design teams to revamp product packaging, reducing costs by 15% while sustaining a healthy 33% profit margin.• Optimized user flow and integrated secure payment and logistics systems to enhance the checkout experience, reducing cart abandonment and improving conversion rates.• Grew organic engagement 2x via targeted digital marketing campaigns across Instagram, WhatsApp, and local influencer channels.• Implemented KPI dashboards and RICE scoring to prioritize product features, cutting time-tomarket by 30% and reducing acquisition costs by 25%.• Managed supplier, nutritionist, and marketing teams to align product goals with operational capacity and customer needs.

Indian Institute of Management, Sirmaur

MBA - Master of Business Administration, Business Administration and Management, General

Madan Mohan Malaviya University of Technology

BTech - Bachelor of Technology, Electrical, Electronics and Communications Engineering, A+