Ankur Dev Sharma

About Ankur Dev Sharma

Strategic and performance-driven Head of Digital Marketing with 20+ years of experience leading digital transformation and growth initiatives across IT services, manufacturing, and service industries. Proven expertise in SEO, Google Ads, Social Media Marketing, Performance Marketing, and Lead Generation, with a strong record of scaling businesses through data-driven strategies and innovative campaigns.Adept at managing large digital budgets (₹1Cr+ annually) and delivering 4–6X ROI on paid campaigns. Skilled in building and mentoring high-performing marketing teams, developing Omni channel strategies, and aligning digital initiatives with overall business goals.Recognized for driving brand visibility, customer acquisition, and revenue growth by leveraging a mix of organic, paid, and automation-driven marketing approaches. Passionate about adopting AI-driven tools, marketing automation, and analytics to stay ahead in a competitive digital landscape.

Experience

1. Head of Digital Marketing

   Wemonde - We Build Trust Companies

   Apr 2022 — Present · Gurugram, IN

   Develop & Lead Strategy – Define and execute comprehensive digital marketing strategies aligned with overall business objectives, covering SEO, SEM, social media, email, and performance marketing.• Performance Marketing Leadership – Oversee multi-channel campaigns on Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms, ensuring maximum ROI and lead generation.• SEO & Organic Growth – Drive organic visibility through on-page, off-page, and technical SEO, achieving long-term traffic growth and higher SERP rankings.• Lead Generation & Funnel Optimization – Build and manage end-to-end lead generation funnels for both B2B and B2C markets, optimizing CPL and improving conversion rates.• Data & Analytics Ownership – Monitor KPIs across campaigns using Google Analytics, Tag Manager, Data Studio, and CRM dashboards to guide decision-making and campaign optimization.• Brand Management & Social Media – Enhance brand presence across digital platforms, ensuring consistent messaging, engagement, and community growth.• Budget Management – Manage and optimize large-scale digital marketing budgets (multi-crore annually) across multiple channels.• Marketing Automation & Technology – Implement and oversee marketing automation (HubSpot, Zoho, Mailchimp, buffer, Hoot Suit etc.) to streamline campaigns and improve efficiency.• Team Leadership & Development – Build, lead, and mentor high-performing digital marketing teams, fostering a culture of innovation, accountability, and measurable results.• Cross-functional Collaboration – Partner with Sales, Product, and Business Development teams to align marketing campaigns with revenue goals.• Innovation & Emerging Trends – Stay ahead of digital marketing trends, AI tools, and industry best practices to ensure competitive advantage.

Education

• Aptech

  Adse, Computers

  1997 — 1999

• Sikkim Manipal University - Distance Education

  MBA, Marketing

  2010 — 2012

• CCS University Meerut

  B.Sc.(PCM), PCM

  1997 — 2000

• Indira Gandhi National Open University

  MCA, Computers

  2005 — 2008

• K.L.Polytechnic Roorkee

  PDCA, Computers

  2000 — 2002

Skills

• Marketing Manager
• Google Adwords
• Resource Management
• Wordpress
• Google Analytics
• Social Media
• Online Marketing
• Digital Media
• Sem
• Google Webmaster Tools
• Email Marketing
• Marketing Communications
• Ppc
• Content Marketing
• Crm
• Mobile Marketing
• Digital Strategy
• Sales Operations
• Search Engine Optimization (SEO)
• Domain Management
• Sales Management
• Team Management
• Business Development
• Digital Marketing
• Training and Development
• Brand Management
• Strategy
• E-Commerce
• Webmaster Services
• Marketing Strategy
• Online Reputation Management
• Online Advertising
• Lead Generation
• Social Media Optimization (Smo)
• Vendor Management
• Social Media Marketing
• Html Emails
• SEO
• Campaign Management
• Business-to-Business (B2b)