Ankur Chaudhary
- Role
- Marketing Manager, Personal Care at Unilever
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
Experience
Marketing Manager, Personal Care
Sep 2020 — Present
Handling responsibilities as the Marketing Manager for LUX & Liril- the biggest beauty soap brand in the country, currently sized at 2200 Cr turnover. Responsible for P&L delivery, activations across general trade, modern trade, e-commerce and quick-commerce, media planning and new launches. In addition, lead the digital marketing for the bath & body range on the brand. CEO Annual Awards 2022- LUX won the Runners Up award in the category “Brands with Purpose Grow.” Led LUX to become the fastest penetration gaining brand for 2 consecutive years adding a bps in penetration in last 2 years. Executed 2 successful relaunches on the brand. Competently executed pricing across all WIMI (Winning in Many India) markets along with effective media planning to maximize reach and impact during hyper-inflation. Led the launch of E-com exclusive range on LUX (Essence of Himalayas) currently live on Nykaa, Flipkart and Big Basket with strategizing market scoping, pricing, mix choice, pack sizes, deployment plan both on platform and off platform. Leading influencer marketing for the LUX E-commerce bath & body range
Skills
- C++
- Sql
- Business Analysis
- Matlab
- Business Strategy
- Commissioning
- Microsoft Word
- Market Research
- Engineering
- Spss
- Power Systems
- Microsoft Excel
- C
- Project Management
- Strategy
- Management
- Competitive Analysis
- Boilers
- Data Analysis
- Financial Modeling
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