Ankur Banerjee

About Ankur Banerjee

Hello! I’m Ankur, a product marketing professional at the Boston Consulting Group. I work on launching and growing products that solve customer problems and create value. I have over 10 years of product marketing experience, working with some of the industry\'s most innovative and successful tech companies. Currently working to create Generative-AI products that can transform industries and how to make users Gen-AI enterprise-ready by defining product strategy and GTM model. My expertise lies in developing and executing go-to-market strategies for new and existing products. This involves market research, competitive analysis, positioning, creative messaging, branding, launch planning, and building long-term loyalty. I have worked with various marketing channels such as digital, social media, events, and thought leadership platforms to run effective marketing campaigns.I enjoy marketing, problem-solving and helping products to stand out while driving business results.

Experience

1. Manager - Genai Product Marketing, Gtm, Change and Enablement

   Boston Consulting Group (BCG)

   Dec 2023 — Present · Gurugram, IN

Education

• Indian School of Business

  Executive Education, Digital Strategy

• University Institute of Technology, RGPV

  Bachelor of Engineering (BEng)

  2009 — 2013

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration (MBA)

  2013 — 2015

Skills

• Marketing
• Speech Writing
• Digital Marketing
• Press Releases
• Corporate Communications
• Public Speaking
• Marketing Communications
• Corporate Branding
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Market Research
• Online Marketing
• Market Analysis
• Microsoft Word
• Microsoft Powerpoint
• Brand Management
• Marketing Strategy
• Mechanical Engineering
• Nx 7.5
• Photoshop
• Public Relations
• Travel Management
• Team Management
• Mechanical Product Design
• Microsoft Office