Ankkit Gupta

Experience

1. Senior Manager- Brand and Marketing Strategy

   Disney Star

   Dec 2017 — Present · Mumbai, IN

   Network Campaigns: • Led the network amplification from concept to completion for National Geographic’s ‘One for Change’ campaign which is a part of the organization’s sustainability initiative. The campaign delivered promos across 33 channels on TV, including 140+ character promos and 20+ content integrations. 50Mn reach on digital and 17Mn+ video views achieved.• Led the network amplification for Avatar 2 which was one of the highest grossing films for Disney last year.• Led cross network and on-ground amplification for IPL 2023, which lead to savings of Rs. 3.5 crPartnerships & Sponsorships:• Led the Tech platform Partnership for IPL 2023 along with the MyGate App• Lead the sponsorships and partnerships agenda for the brand with policy makers like FICCI, CII, etc. and industry bodies such as to drive thought leadership. Brand Mandate: • Launched and managed one of the biggest country wide campaigns for Star – ‘Star Value Pack’ post the new tariff order. The business was able to retain 70% households under the new tariff order. Campaign hit an unaided awareness of 63% in less than a month, driving a purchase intent of ~90% for the ‘Star Value Pack’ – the highest amongst competition. In a research report by YouGov Omnibus, 46% people voted to make Star Value Pack the most popular pack vs. competition. The campaign also won a Promax BD Asia gold award.

Education

• Welingkar Institute of Management

  Masters in Management studies

  2004 — 2006

• St. Andrew's College of Arts Commerce and Science

  Bachelor of Media Management (B.M.M)

  2001 — 2004