Ankit Thakur

Senior Data Consultant for a leading Digital Payment Service

Role
Senior Marketing Analyst at Fractal
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ankit Thakur

Senior Data Consultant (MBA) with 9+ years in UPI Product & Merchant Analytics. Proven…

Experience

  1. Senior Marketing Analyst

    Fractal

    Apr 2022 — Present · Hyderabad, IN

    Working on Merchant side of Payment App. Sample use case I have worked on : • Onboarding & Revisits of Offline Merchants across India -> Identifying key areas / gaps to improve overall merchant KPI • Retention of Offline Merchants -> Across States/ Transaction Intensity / Old Vs New Merchants• Competitor Analysis -> Identifying Growth areas of competitors -> Comp Outage Analysis • Churning of merchants due to transactions failure, competitor presence, less agents revisits -> Identifying Impacted Merchants & profiling them • Providing Weekly/Monthly Reports on key Metrics to stakeholders by understanding new trends driving user expectations and behaviors using large, complex, multi-dimensional data sets in B2C/ B2B environment

Education

  • Siksha 'O' Anusandhan University

    Bachelor of Technology (BTech)

    2008 — 2012

  • Xavier Institute of Management

    Master of Business Administration - MBA

    2015 — 2017

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Ankit Thakur — Senior Marketing Analyst at Fractal in Hyderabad, TG, IN | Unifers