Ankit Aggarwal

About Ankit Aggarwal

With over 13 years of experience in B2B marketing, I am a passionate and driven marketing leader who excels at product marketing, analyst relations, demand generation, lead management, digital marketing, event management, and PR. I have a proven track record of delivering impactful and innovative marketing strategies and campaigns that drive revenue growth and customer retention for Zycus, a leading global provider of AI-powered source-to-pay solutions.As the Associate Director Marketing at Zycus, I lead a team of talented and dedicated marketing professionals who collaborate with cross-functional stakeholders, industry analysts, and media partners to position Zycus as a thought leader and a trusted partner in the procurement and sourcing space. I also enjoy mentoring and coaching my team members and fostering a culture of customer focus, creativity, and excellence. My mission is to leverage my marketing expertise and domain knowledge to help Zycus achieve its vision of transforming the way businesses manage their spend and optimize their value.

Experience

1. Associate Director Marketing

   Zycus

   Apr 2022 — Present · Mumbai, IN

Education

• University of Mumbai

  BE (Extc), Thakur college of engineering & technology

  2006 — 2007

• University of Mumbai

  MMS, Marketing

  2008 — 2010

Skills

• Online Marketing
• B2b
• Market Research
• International Marketing
• Sales
• Competitive Analysis
• Analytics
• Business Strategy
• Sales Operations
• Enterprise Software
• Analysis
• B2b Marketing
• Event Management
• Marketing Communications
• Product Marketing
• Eloqua
• Crm
• Strategic Sourcing
• Digital Marketing
• Brand Management
• Team Management
• Salesforce.com
• Product Management
• International Sales
• Marketing Research
• Lead Management
• Demand Generation
• Marketing
• Account Management
• Strategy
• Lead Generation
• Marketing Management
• Email Marketing