Ankit Prasad
Cx Analyst @ IDFC | ZS
- Role
- Product Analyst at IDFC FIRST Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ankit Prasad
Product Analyst passionate about leveraging data to build and scale high-impact products. I bring 3+ years of experience across fintech and consulting, working on customer engagement models, cohort-based pricing, funnel optimization, and growth analytics. I’ve contributed to initiatives that unlocked ₹295Cr in opportunity, lifted product adoption by 12%, and reduced CAC by 13%. Skilled in Python, SQL, Mixpanel, Tableau, and AWS — I thrive on collaborating with cross-functional teams to drive actionable insights and continuous experimentation. Actively exploring opportunities at high-growth startups focused on innovation and data-driven decision aking.
Experience
Product Analyst
Dec 2023 — Present · Mumbai, IN
Developed proprietary customer engagement scoring framework, identifying key drivers for balance accumulation and customer retentionRetail Liabilities: Identified INR 295Cr annual growth opportunity through comprehensive customer segmentation and NTB (New-to-Bank) strategy developmentRetail Assets: Enhanced underwriting processes with engagement score integration, generating INR 8L monthly incremental collections recoveryRelationship Management: Optimized RM assignment algorithms, achieving 4X improvement in balance build-up and 6X increase in customer connection ratesPersonal Loans: Architected cohort-based pricing strategies using behavioral analytics and intent signals, driving a 12% increase in product adoption and a 15% improvement in remarketing campaign CTR.Funnel Analytics: Created comprehensive dashboards across business units, improving KPI tracking efficiency and enabling data-driven decision makingA/B Testing: Optimized CTA keywords and user experience elements, significantly increasing product adoption rates
Education
Sacred Heart Sr. Sec. School
12th, Science
2016 — 2018
Jadavpur University
Bachelor of Engineering - BE, ETCE
2018 — 2022
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