Ankit Meena

About Ankit Meena

With over 14+ years of expertise in digital strategy, project management, and ROI planning, I bring a comprehensive skill set to the table. I am deeply committed to leveraging data-driven insights and employing design thinking to address new age digital challenges. Having held pivotal roles with industry leaders like Pfizer, Himalaya Wellness, Aditya Birla Health Insurance, and HDFC Securities, I have honed my skills in various aspects of digital.My track record demonstrates leadership in transformative digital marketing and transformation initiatives that have reached more than 200 million individuals. Furthermore, I have spearheaded value accretive marketing programs, resulting in a 25% reduction in the cost of acquisition.SKILLS:Brand Marketing ManagementMarket ResearchAdvertising StrategiesConsumer AnalysisCompetitor AnalysisCreative DevelopmentSocial MediaProduct LaunchMarketing CollateralOnline MarketingProject ManagementBusiness Planning & ForecastingP & L ManagementDigital MediaGrowth StrategiesEmail MarketingMarketing StrategyContent StrategyBrand DevelopmentOnline AdvertisingSearch Engine Optimization (SEO)Web AnalyticsContent MarketingBrand ManagementProduct MarketingBusiness DevelopmentGoogle AnalyticsGoogle AdsSearch Engine Marketing (SEM)Pay Per Click (PPC)Facebook MarketingDigital StrategySocial Media MarketingIntegrated MarketingMarketing ManagementWeb AnalyticsLinkedIn MarketingInstagram MarketingTwitter MarketingContent CreationBrand StrategyInfluencer MarketingEvent MarketingMobile MarketingDisplay AdvertisingRemarketing/RetargetingAffiliate MarketingE-commerce MarketingConversion Rate Optimization (CRO)A/B TestingCustomer Journey MappingBrand Identity DevelopmentReputation ManagementCommunity ManagementInternational MarketingMultichannel MarketingOmnichannel MarketingMarketing AutomationCustomer Lifecycle MarketingLead Generation

Experience

1. Lead- Digital Marketing and Transformation (Pharma)

   Himalaya Wellness Company

   Aug 2024 — Present · Bengaluru, IN

   leading the digital marketing charter for Himalaya Wellness Pharma, driving end-to-end strategy, execution, and team leadership across omnichannel initiatives. I established the marketing automation stack—taking it from a foundational stage to a scalable, data-driven growth engine—leveraging CRM, CDP, and campaign orchestration tools to optimize engagement and ROI.I’m also spearheading the digital transformation roadmap, aligning cross-functional stakeholders to re-engineer internal workflows and modernize tech infrastructure. This includes deploying scalable SaaS solutions and mobile-first platforms to empower a field force of reps with real-time insights, improved productivity, and enhanced customer experience. My focus remains on building agile, future-ready systems that accelerate commercial excellence and operational efficiency.

Education

• University of Mumbai

  Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering

  2005 — 2010

Skills

• Marketing
• Online Lead Generation
• Google Analytics
• Sem
• Online Advertising
• Web Design
• Online Research
• Strategic Planning
• Google Adwords
• Social Media
• Market Research
• E-Commerce
• Team Leadership
• Advertising
• Website Development
• Web Analytics
• Crm
• Linux
• E-Commerce SEO
• Digital Strategy
• Brand Development
• Analytics
• Team Management
• Social Media Marketing
• Marketing Communications
• Email Marketing
• Manage Client Relationships
• Online Reputation Management
• Web Applications
• Brand Management
• Web Development
• Marketing Strategy
• SEO
• Smo
• Ppc
• Business Development
• Digital Marketing
• Lead Generation
• Product Marketing
• Wordpress