Ankitesh Gupta

About Ankitesh Gupta

Sales Leader offering exceptional record of achievement of 13+ years in Alco-Beverage and FMCG. A proactive planner with dexterity ad adopting emerging trends to achieve organizational objectives and profitability norms. Track record of consistently achieving sales targets at branches, building dynamic sales teams, identifying high-yielding products. An effective communicator with excellent relationship building and interpersonal skills. Strong analytical, problem solving and organizational abilities. A keen planner with proven abilities in shopper strategies, consumer insights, product promotion and merchandising to achieve market penetration.

Experience

1. Sales Manager

   Pernod Ricard India

   Dec 2017 — Present · Headquarter-Nagpur, IN

   Looking after Vidarbha (Nagpur and Nanded) to manage existing distributors along with executing RTM structural change managing 70K CS on average and turnover 60 Cr monthly.\\\\n-Initiated improvised SOP of distribution, implemented innovative trade schemes, executed BTL promotion and maintained strong channel/trade partner business relation which results in 100%+ target achievement with 9% CAGR growth.\\\\n-Managed Cluster Analysis Project to find out priority clusters in assigned area for effective resource allocation which resulted as 13% growth YOY with 3% reduction in trade spend.\\\\n-Modernized Joint Business Plan with key retailers and trade partners to gain market share in the segment introducing new ways of digital promotions.\\\\n-Implemented Pay for performance model for distributor and retailer with brand indexing with competition to ensure market share, volume growth, brand mix and product premiumization.\\\\n-Annual Budget Planning for Brand Development, Marketing Activation, Trade Spend, Annual Target Phasing, BTL visibility and activation, manpower recruitment, gift procurement, administrative spend, etc.\\\\n-Done Event Management Blenders Pride Fashion Tour, Imperial Blue Musical Nights.\\\\n\\\\nSkills: Data Analytics · Sales Operations · Sales Effectiveness · People Management · Trade Marketing · Business Analysis · Business Development · Channel Sales Development\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Nagpur University

  Bachelor of Commerce (B.Com.), Business Administration and Management, General

  2000 — 2006

• Lokmanya Tilak institute of Management studies and Research

  Master of Business Administration (MBA), Business Administration and Management, General

  2006 — 2008

• Bishop Cotton School, Nagpur

  SSC, SSC

  1988 — 2000