Ankita Shetty

About Ankita Shetty

Hey there, I’m Ankita - a product-minded builder with strong foundation in business analysis, delivery, and data-led decision-making, who also knows to code. Over the past 8+ years, I’ve worked at the intersection of business, tech, and customer experience - solving real problems and scaling digital journey. Currently, I work as a Product Manager at TransUnion CIBIL where I help design and launch data-driven products in the credit and lending ecosystem. My work has contributed to building custom scorecards for New-to-Credit users, launching custom fraud detection solutions for Banks & FinTech raking millions in monthly revenue while meeting compliance and regulatory asks. Prior to TU CIBIL, I worked at Axis Bank across multiple product touchpoints to improve and scale digital credit card journey. My work includes API toolkit designing for partners like Google Pay for seamless onboarding, revamping workflows to boost approval rates by 20% without compromising portfolio quality. I was also part of governance models, compliance readiness, and led a cross-functional tech team of 7+ to drive automation, faster TAT, and better customer experience. Before transitioning into product, I worked as business analyst and software developer, which gives me the ability to zoom in on execution and zoom out on strategy. Wearing multiple hats throughout my career has given me a broader perspective, which now helps me build stronger product intuition. Outside of work, you’ll find me reading, writing or exploring latest trends. Or clicking pictures. Feel free to connect if you want to talk product, pivoting careers or books :) Thanks for stopping by!

Experience

1. Tech Product Manager

   Transunion Cibil Limited

   Oct 2022 — Present · Mumbai, IN

   Built and launched a sales-assisted customer acquisition flow embedded in the B2C lending journey boosting conversion across key customer segments and unlocked ₹16L+ in monthly revenue- Partnered with Technology Service Providers (TSPs) to co-develop scalable digital lending infrastructure enabling faster decision-making for B2C lending journeys- Rolled out a custom fraud detection module integrated with bureau data for FinTech clients resulting in ~₹6L monthly revenue uplift and reduced fraud exposure- Productized a custom credit scorecard to assess New-to-Credit (NTC) personal loan applicants, enhancing risk assessment accuracy and increasing customer acquisition. 2025 Onwards: Expanding into Pre-Sales & Data Analysis- Learning to decode complex data sets and transform them into insightful narratives for business and tech stakeholders- Analyse data to uncover revenue opportunities and strengthen product-market fit- Craft product pitches and solution walkthroughs tailored for financial institutions.

Education

• University of Mumbai

  Bachelor of Engineering (B.E.), Information Technology

  2016

• Bhavan's College

  HSC

  2012