Ankita Sharma
Performance Marketing & Demand Generation Specialist | Google Ads, Amazon PPC, LinkedIn Ads | AI-Driven Growth | Scaling ROAS & Lead Gen | 7+ Years Experience
- Role
- Sr Digital Marketing Executive at Dotsquares
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Ankita Sharma
Results-driven Performance Marketing and Demand Generation professional with 7+ years of experience driving lead generation, customer acquisition, and revenue growth across B2B, fintech, eCommerce, gaming, and marketplace ecosystems.I specialize in scaling paid media campaigns across Google Ads, LinkedIn Ads, and Amazon PPC, with a strong focus on optimizing CPC, CPA, and ROAS through data-driven strategies.Currently leading a team of digital marketers, I combine performance strategy with AI-powered insights to improve campaign efficiency, automate reporting, and enhance audience targeting.Key Achievements: Reduced Cost Per Lead by 30% through funnel optimization Increased ROI by 50% within a quarter Improved conversion rates by 40% using A/B testing Scaled organic traffic by up to 90% through SEO strategiesCore Expertise:• Performance Marketing & Demand Generation• Google Ads, Amazon PPC, LinkedIn Ads• AI-driven Campaign Optimization• Conversion Rate Optimization & Funnel Strategy• Marketing Analytics (GA4, GTM)AI & Future Skills:• AI-powered Ads & Automation• Generative AI & Prompt Engineering• AI-driven SEO
Experience
Sr Digital Marketing Executive
Mar 2025 — Present · Jaipur, IN
Managing PPC campaigns, overseeing social media marketing, and implementing SEO strategies to drive traffic, engagement, and ROI.
Education
Kanoria P G Mahila Mahavidyalaya, Jaipur
Bachelor of Computer Science, Computer Science
2016 — 2019
The Castle Convent School
Higher Education, Education
1999 — 2014
International institute of informatics and management
Master of Computer Applications - MCA, Programming
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