Ankita Goel
Strategic Analyst, Planning & Development @City Of Coquitlam
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WORK HISTORY
Strategic Analyst, Planning & Development @City Of Coquitlam
EDUCATION
UBC Sauder School of Business
Master of Business Administration - MBA
University of Central Lancashire
Bachelor of Arts (B.A.)
The University of British Columbia
Master of Business Administration - MBA
University of Central Lancashire
Master of Science (M.Sc.)
ABOUT ANKITA GOEL
I\'m a strategic researcher who thrives in complexity. I specialize in taking messy, ambiguous challenges, whether it\'s conflicting data, divergent opinions, or unclear questions - and transforming them into clear, actionable insights. My approach is rooted in curiosity and structure, with a focus on storytelling that drives strategy and delivers impact. With over 8 years of experience across diverse sectors like CPG, tech, real estate, public sector, and sports betting, I’ve led everything from segmentation studies to campaign performance analysis. My passion lies in understanding behavior and experience to inform decisions, optimize engagement, and create solutions that truly resonate with customers. I\'m not just about delivering insights, I manage large, cross-functional projects with shifting timelines and evolving scopes, ensuring they stay on track while navigating ambiguity. Whether it\'s leading teams, optimizing processes, or solving the \"boring\" stuff, I bring structure to chaos to fuel success. Ultimately, I believe the best outcomes happen when curiosity meets strategy, and a bit of humor keeps things grounded. If you’re looking for a strategic thinker who delivers insights and results, let\'s chat!
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