Ankita Pandey

About Ankita Pandey

I’m a results-driven Digital Marketing Manager with over 12 years of experience helping brands grow through a blend of creativity, performance marketing, and analytics. My career spans both B2B and B2C industries — from building early-stage startups from the ground up to scaling campaigns for established organizations.I specialize in integrated marketing, performance marketing, social media and brand strategy, and data-driven decision-making. With a certification in Digital Marketing and Applied Analytics from IIT Bombay, I combine strategic thinking with a deep understanding of consumer behavior and digital platforms.Over the years, I’ve led teams to- Launch and optimize 360° marketing campaigns that improved lead generation and brand visibility- Drive measurable ROI through paid performance channels and content-driven strategies- Enhance customer experience and retention through UI/UX collaboration and omnichannel insights.I’m passionate about leveraging marketing analytics and emerging digital tools to turn ideas into measurable growth. Always open to conversations on data-led marketing, brand storytelling, and business growth strategy.

Experience

1. Digital Lead India - Pharma and Nutraceuticals

   Informa Markets

   Jan 2026 — Present

Education

• University of Mumbai

  Bachelor Of Arts, Psychology and Sociology

  2006 — 2009

• Indian Institute of Technology, Bombay

  Digital Marketing and Applied Analytics

• ITM Group of Institutions

  Master of Business Administration (MBA), Marketing

  2011 — 2013