Ankita Kumari
5+ years experience in Digital marketing| Strategic Planning|DV360|CM360|TTD|IAS|Looker Studio|GA4|Google Ads|Meta Ads|PGCP(2017)-Digital Marketing and Communication-MICA
- Role
- Media Analyst at Target
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Ankita Kumari
Digital Media Specialist with 5+ years of experience managing digital display, search…
Experience
Media Analyst
Aug 2025 — Present · Bengaluru, IN
Managing and optimizing digital media campaigns across multiple platforms to drive performance and deliver measurable business outcomes. My role bridges trading, campaign management, and cross-channel optimization, ensuring efficient media investment and impactful customer engagement.Key Responsibilities:> Manage and optimize campaigns across SSPs - Google Ad Manager, TTD, Cerebro and Social platforms like Facebook, Pinterest and Snapchat.> Leverage DCM, PMT like WORKFRONT, Reporting tools - DOMO and KIOSK, to execute and scale omnichannel strategies.> Collaborate with internal and external partners to ensure seamless campaign execution, pacing, and ROAS driven outcomes.> Monitor campaign performance using advanced analytics, ensuring alignment with brand objectives and continuous improvement in KPIs.> Drive innovation in media activation by testing emerging platforms, creative formats, and optimization strategies.> Core Skills:Programmatic Media Buying | Campaign Management | Google Ad Manager | DCM | The Trade Desk | Cerebro | Google Ads (Search)| Social Media Advertising (Pinterest, Snapchat, Facebook)| Campaign Optimization | Reporting | Stakeholder Collaboration
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